Privacy policy

Privacy Policy

Last updated: July 27, 2025

This Privacy Policy describes how Atolea Jewelry (“Atolea,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects your personal information when you visit, use, or make a purchase through shop-atoleajewelry.store, contact our customer support team, subscribe to our communications, or otherwise interact with our services collectively, the “Services”.

Our online store is powered by Shopify, which provides the ecommerce platform that allows us to offer our products and Services to you.

The legal business operating Atolea Jewelry, as identified in our Legal Notice, is responsible for determining how your personal information is used in connection with our store.

By using the Services, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent, we will request your consent before using non-essential cookies or processing your personal information for certain advertising or marketing purposes.

Nothing in this Privacy Policy limits any mandatory privacy or data protection rights available to you under applicable law.


Contact Information

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, contact us at:

Atolea Jewelry
Email: contact@useatolea.store
Suite 305, Kingsway Business Centre
95 Kingsway
London WC2B 6TP
United Kingdom

For privacy requests, please include sufficient information for us to identify your account or order and understand your request. We may need to verify your identity before completing certain requests.


Personal Information We Collect

The personal information we collect depends on how you interact with the Services.

Information You Provide Directly

We may collect information that you provide directly to us, including:

  • Your name
  • Email address
  • Telephone number
  • Shipping and billing addresses
  • Order and transaction information
  • Account login and profile information
  • Products viewed, selected, purchased, returned, or reviewed
  • Customer support messages and correspondence
  • Return, refund, exchange, warranty, or withdrawal requests
  • Photos or videos submitted in connection with a support or warranty request
  • Marketing and communication preferences
  • Survey, promotion, contest, or giveaway information
  • Product reviews, comments, or other content you choose to submit

Payment Information

When you make a purchase, payment information is processed by Shopify, payment processors, banks, card networks, PayPal, or other payment providers made available during checkout.

Depending on the payment method, we may receive limited payment-related information, such as:

  • Payment method used
  • Billing address
  • Payment status
  • Transaction identifier
  • Limited or masked payment card details

We do not normally receive or store your complete payment card number.

Information Collected Automatically

When you visit or interact with the Services, we, Shopify, and our technology partners may automatically collect certain information, including:

  • IP address
  • Device type and device identifiers
  • Browser type and operating system
  • Language and regional settings
  • Approximate location derived from your IP address
  • Pages, products, and content viewed
  • Links and advertisements clicked
  • Search terms and referring pages
  • Shopping cart activity
  • Checkout and purchase events
  • Date, time, and duration of visits
  • Cookie identifiers and advertising identifiers
  • Information about how you interact with emails or marketing communications
  • Technical diagnostics, security events, and error information

Information Received From Other Sources

We may receive information about you from third parties, including:

  • Shopify and Shopify-related services
  • Payment processors and financial institutions
  • Shipping, fulfillment, and logistics providers
  • Fraud detection and security providers
  • Advertising and social media platforms
  • Analytics and attribution providers
  • Customer review and support platforms
  • Marketing, email, and communication providers

For example, when you arrive at our website after clicking an advertisement, we may receive information about the campaign, advertisement, referring platform, and actions taken on our website.


How We Use Personal Information

We may use personal information for the following purposes:

Providing Products and Services

  • Processing payments and completing purchases
  • Fulfilling and delivering orders
  • Providing order confirmations and shipping updates
  • Managing customer accounts and shopping carts
  • Processing returns, refunds, exchanges, cancellations, and warranties
  • Providing customer support
  • Responding to questions, requests, and complaints

Operating and Improving Our Store

  • Operating and maintaining the website
  • Remembering your preferences and cart contents
  • Improving website functionality and usability
  • Understanding how visitors use the Services
  • Developing and improving products, promotions, and customer experiences
  • Diagnosing technical problems and website errors

Marketing and Advertising

  • Sending promotional emails or other marketing communications when permitted
  • Personalizing content, product recommendations, and advertisements
  • Measuring the effectiveness of advertisements and campaigns
  • Creating and measuring advertising audiences
  • Understanding whether an advertisement resulted in a visit or purchase
  • Conducting analytics, attribution, and conversion measurement

Where required by applicable law, we use personal information for marketing, personalized advertising, analytics, and non-essential tracking only after obtaining your consent.

Security and Fraud Prevention

  • Authenticating customers and transactions
  • Detecting fraudulent, suspicious, unauthorized, or illegal activity
  • Protecting our customers, business, website, and payment systems
  • Preventing account misuse, payment fraud, and cybersecurity incidents
  • Investigating disputes, chargebacks, and suspected policy violations

Legal and Business Purposes

  • Complying with applicable laws and legal obligations
  • Maintaining tax, financial, transaction, and business records
  • Responding to lawful requests from courts, regulators, or authorities
  • Establishing, exercising, or defending legal claims
  • Enforcing our policies and agreements
  • Protecting our legal rights and the rights of others
  • Managing a business restructuring, financing, sale, merger, or transfer

Legal Bases for Processing

Where laws such as the European Union General Data Protection Regulation or United Kingdom GDPR apply, we process personal information under one or more of the following legal bases:

  • Performance of a contract: when processing is necessary to accept, fulfill, deliver, return, refund, or otherwise manage your order.
  • Legal obligations: when processing is necessary to comply with tax, accounting, consumer protection, fraud prevention, regulatory, or other legal requirements.
  • Legitimate interests: when processing is reasonably necessary to operate, secure, analyze, improve, and protect our business and Services, provided those interests are not overridden by your rights.
  • Consent: when you have given consent for activities such as non-essential cookies, personalized advertising, or certain marketing communications.
  • Legal claims: when processing is necessary to establish, exercise, or defend legal rights.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.


Cookies and Similar Technologies

We use cookies, pixels, tags, local storage, software development tools, server-side tracking, and similar technologies to operate and understand the Services.

These technologies may be used for the following categories:

  • Strictly necessary: required for checkout, payment processing, security, account access, fraud prevention, cart functionality, and other essential store operations.
  • Functional: used to remember preferences, language, currency, region, and other choices.
  • Analytics: used to understand store traffic, visitor activity, product performance, and website usage.
  • Advertising: used to measure campaigns, personalize advertisements, create audiences, and understand conversions.

Depending on the integrations enabled on our store, these technologies may be operated by Shopify, Meta, Google, advertising platforms, analytics providers, attribution providers, and other service providers.

Where required by law, non-essential analytics and advertising technologies will not be activated until you provide consent through our cookie banner or privacy preference tool.

You can review or change your choices through the cookie preferences tool available on our website. You may also manage cookies through your browser settings, although blocking certain cookies may affect website functionality.

Browser settings alone may not control all technologies, such as server-side measurement or mobile advertising identifiers. Use the privacy controls available on our website and the relevant platform settings when applicable.


Advertising, Analytics, and Attribution

We may use advertising, analytics, and attribution services to understand how customers find and interact with our store and to measure the performance of our advertising.

These services may include:

  • Meta Pixel and Meta Conversions API
  • Google Analytics and Google Ads conversion measurement
  • Shopify analytics and Shopify marketing services
  • Advertising attribution and campaign measurement providers
  • Email marketing and customer communication providers

Depending on your privacy choices and applicable law, information shared with these providers may include:

  • Cookie or advertising identifiers
  • IP address and device information
  • Pages and products viewed
  • Cart, checkout, and purchase activity
  • Order value and transaction information
  • Hashed or otherwise protected contact information
  • Advertisement, campaign, and referral information

Advertising platforms may combine information received from our store with information they already hold under their own privacy policies.

You can limit personalized advertising by rejecting advertising cookies through our cookie banner, using our privacy choices page where available, adjusting your preferences directly with the relevant advertising platform, or enabling a legally recognized opt-out signal such as Global Privacy Control where supported.


How We Share Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

Shopify

Shopify hosts and operates the ecommerce platform used by our store and may process personal information to provide store functionality, checkout, payment, security, fraud prevention, analytics, personalization, and other Shopify services.

For more information about Shopify’s processing of consumer personal information, review the Shopify Consumer Privacy Policy.

Service Providers

We may share information with service providers that perform services on our behalf, including:

  • Payment processing
  • Order fulfillment and warehousing
  • Shipping and delivery
  • Website hosting and technical support
  • Customer support
  • Email and communication delivery
  • Analytics and performance monitoring
  • Advertising and campaign measurement
  • Fraud prevention and cybersecurity
  • Accounting, legal, tax, and professional services

Business and Advertising Partners

Where permitted and subject to your privacy choices, we may share information with advertising, social media, analytics, attribution, and business partners to provide, measure, and improve advertising and marketing services.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law, legal process, or a lawful government request
  • Investigate fraud, security incidents, or unlawful conduct
  • Protect the rights, safety, property, and security of our customers, business, and others
  • Enforce our agreements and policies
  • Establish, exercise, or defend legal claims

Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, sale of assets, insolvency proceeding, or other business transaction, subject to applicable law.


Shopify Network Intelligence and Enhanced Services

Depending on the settings enabled for our store, Shopify may use customer personal information together with information from interactions with other Shopify merchants to provide enhanced fraud prevention, personalization, analytics, advertising, and other services known as Shopify Enhanced Services or Shopify Network Intelligence.

Shopify processes personal information used for these services in accordance with its own consumer privacy documentation.

Where required, you may opt out of eligible data sharing or targeted advertising through our Your Privacy Choices page, through a supported Global Privacy Control signal, or by contacting us.

Availability of specific opt-out rights depends on your location and applicable law.


Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

However, certain privacy laws use broad definitions of “sale,” “sharing,” or “targeted advertising.” Under these definitions, our use of advertising cookies, pixels, audience tools, and advertising partners may be considered a sale or sharing of personal information or processing for targeted advertising.

Depending on where you live, you may have the right to opt out of:

  • The sale of personal information
  • The sharing of personal information for cross-context behavioral advertising
  • The use of personal information for targeted advertising
  • Certain profiling activities that produce legal or similarly significant effects

You may exercise an applicable opt-out right by:

  • Visiting our Your Privacy Choices page
  • Rejecting advertising cookies through our cookie preference tool
  • Sending a request to contact@useatolea.store
  • Using a supported Global Privacy Control signal

We will not discriminate against you for exercising an applicable privacy right.


Marketing Communications

We may send marketing communications when you subscribe, provide consent, or when otherwise permitted by applicable law.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or by contacting us.

Even after unsubscribing from marketing, we may continue to send non-promotional communications related to:

  • Your orders
  • Payments
  • Shipping and delivery
  • Returns and refunds
  • Customer support requests
  • Security or legal notices

Product Reviews and Public Content

If you submit a product review, photograph, video, testimonial, social media tag, comment, or other public content, the information you choose to provide may be displayed publicly on our website, advertising, social media pages, or other marketing channels, subject to applicable law and any permissions you provide.

Do not include sensitive information or information about another person unless you have permission to share it.


International Data Transfers

We operate an international ecommerce store and use service providers located in multiple countries. As a result, your personal information may be transferred to, stored in, or processed in countries outside your country of residence.

These countries may have privacy laws that differ from those in your jurisdiction.

Where required by applicable law, international transfers will be made using recognized safeguards, which may include:

  • Adequacy decisions
  • Standard contractual clauses
  • International data transfer agreements
  • Contractual, technical, and organizational protections
  • Other legally recognized transfer mechanisms

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide and complete the Services
  • Maintain transaction, tax, accounting, and business records
  • Process returns, refunds, disputes, and warranty claims
  • Comply with legal and regulatory obligations
  • Prevent fraud and security incidents
  • Establish, exercise, or defend legal claims

Retention periods vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements.

When personal information is no longer required, we may delete it, anonymize it, or securely isolate it until deletion is reasonably possible.


Data Security

We and our service providers use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These safeguards may include encryption, access controls, fraud monitoring, secure payment processing, authentication tools, and security monitoring.

However, no website, electronic transmission, storage system, or security measure can be guaranteed to be completely secure. You should use a unique password, protect your account information, and contact us if you believe your interaction with the Services is no longer secure.


Your Privacy Rights

Depending on your location and applicable law, you may have some or all of the following rights:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information
  • Request restriction of certain processing
  • Object to processing based on legitimate interests
  • Object to direct marketing
  • Request a portable copy of eligible personal information
  • Withdraw consent where processing is based on consent
  • Opt out of the sale or sharing of personal information
  • Opt out of targeted advertising
  • Appeal a decision regarding a privacy request where applicable
  • Lodge a complaint with a competent privacy or data protection authority

To exercise a privacy right, email contact@useatolea.store and describe your request.

We may ask you to provide information reasonably necessary to verify your identity. This helps us prevent unauthorized access to or deletion of another person’s information.

You may use an authorized agent to submit a request when permitted by law. We may require proof that the agent has authority to act on your behalf and may ask you to verify your identity directly.

Some requests may be limited or declined where an exception applies, including when information must be retained to complete a transaction, comply with law, prevent fraud, maintain security, or establish or defend legal claims.

We will respond within the period required by applicable law.


Rights of EEA and United Kingdom Residents

If you live in the European Economic Area or United Kingdom, you may have rights under applicable data protection law, including the rights of access, correction, erasure, restriction, portability, objection, and withdrawal of consent.

You also have the right to object at any time to the use of your personal information for direct marketing.

If you believe your personal information has been processed unlawfully, you may submit a complaint to the data protection authority in your country of residence, place of work, or where the alleged issue occurred.

We encourage you to contact us first so that we have an opportunity to address your concern.


United States Privacy Rights

Residents of certain United States jurisdictions may have additional privacy rights, including the right to:

  • Know the categories and specific pieces of personal information collected
  • Know the categories of sources and purposes of collection
  • Know the categories of third parties to whom information is disclosed
  • Request correction or deletion
  • Receive a portable copy of eligible information
  • Opt out of sale, sharing, or targeted advertising
  • Limit certain uses of sensitive personal information, where applicable
  • Appeal certain decisions regarding a privacy request
  • Exercise privacy rights without unlawful discrimination

We do not knowingly use sensitive personal information to infer characteristics about individuals.


Automated Fraud and Risk Analysis

We, Shopify, payment providers, and security partners may use automated tools to evaluate transactions and identify potential fraud, unauthorized activity, or security risks.

These tools may consider information such as transaction history, payment status, device information, IP address, shipping and billing details, order patterns, and signals supplied by fraud prevention providers.

A transaction may be delayed, reviewed, refused, or canceled when fraud or unauthorized activity is reasonably suspected. Where applicable law provides a right relating to automated decision-making, you may contact us to request additional information or human review.


Children’s Privacy

The Services are not directed to children, and we do not knowingly collect personal information from children in violation of applicable law.

Customers must be at least the age of majority in their jurisdiction or use the Services with the permission and supervision of a parent or legal guardian.

If you are a parent or guardian and believe that a child has provided personal information to us improperly, contact us so we can review and, where appropriate, delete the information.


Third-Party Websites and Services

The Services may contain links to third-party websites, social media platforms, payment services, delivery tracking services, or other external services.

We do not control and are not responsible for the privacy, security, content, or practices of third-party services. Information you provide directly to a third party is governed by that third party’s privacy policy.

We recommend reviewing the privacy policies of third-party services before providing them with personal information.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technologies, business practices, legal obligations, or regulatory requirements.

The updated version will be posted on this page with a revised “Last updated” date.

Where required by law, we will provide additional notice or request consent before making a material change to how personal information is used.


Contact Us

For questions, concerns, complaints, or privacy rights requests, contact:

Atolea Jewelry
Email: contact@useatolea.store
Suite 305, Kingsway Business Centre
95 Kingsway
London WC2B 6TP
United Kingdom